Satisfy your cravings the right way.
Annual Review
2016
What a great semester for everyone involved with Food for Your Mood. We have advanced in many aspects over the course of three months. From drafting a detailed proposal to creating the website and monitoring 4 social media channels, the team has accomplished various initial goals. Connecting with over 3,000 people on multiple social platforms has increased traffic back to our website. We have been able to help college students develop an understanding about how mood and food coincide.
Satisfy your cravings the right way.
What We Offer
Food For Your Mood provides a new take on attaining a healthy lifestyle. We're educating our readers that the key to eating responsibly is understanding that your diet and emotions coincide. The days of only eating salads are gone. Instead, we offer simple and wholesome recipes to keep you healthy and happy.
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What Makes Us Different
Food for Your Mood is not an average recipe blog for college students. Sure, we post easy, delicious recipes on our website, but we also explain how the foods we eat can affect the way we feel. The Food for you Mood team also researches how moods can affect cravings, and which foods can agitate or relieve certain moods. Since we are college students, we write with a specific perspective for our audience. Our main goal is to make sure our readers embrace their moods and know how to cope with them using food.
LAUNCH OF WEBSITE
First original video
Social media release
First Celeb
Follow
349 Page views
OCT
25
NOV
10
NOV
28
DEC
1
OCT
1
Top Posts
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Thinking About Going Vegan?
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What's The Dip?
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The Cure For Anything? Chocolate
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DIY Granola Bars To Fuel Your Busy Mornings
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Seven Foods That Boost Your Happiness
The majority of our audience Preferred reading articles pertaining to sweets
Top Moods
Refreshed
Overwhelmed
Happiness
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Thankful
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In Love
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Blah blah I am writing (Sophia)
Social Media Channels
Facebook was our most successful social platform. Food For Your Mood's page was consistently updated with our blog posts and site news. Followers could share our articles, which increased our network and site traffic.
Food for Your Mood's Pinterest aimed to provide recipes and resources for all things food and mood. With 12 boards highlighting each mood and more, as well as a total of 62 followers, Food for Your Mood's Pinterest was a success. Check it out here.
Food for Your Mood was very successful on Twitter this semester. Our main goal was to post our blogs and links back to our website to increase page views and traffic. We engaged with many accounts, including two verified celebrities. We ended the semester with 30 followers and a total of 5,011 impressions on our material.
#foodiemoodie
"Food for Your Mood has helped me find the right balance between eating healthy and learning how to indulge properly."
-Samantha W
Needs for Improvement
As a new website, we have experienced a multitude of failures and successes. We continuously strive to give our readers fresh content that interests them. We have discovered that we need to create more original content that would not get lost in the mix of food blogs on the web. We hope to implement creativity in our writing and allow our individual voices to shine.
The Instagram account will need to be revamped so our viewers can easily connect with other food accounts and receive new information regarding recipes and tips. Adding a video series would allow us to consistently engage with a larger audience as well.
Reaching out for more local engagement would benefit our blog. Connecting with restaurants or JMU Dining Services would bring more exposure to our website.
Overwhelmed
Happy
Refreshed
Thankful
Stressed
THE MOODS
Sluggish
In Love
Anxious
"Food for Your Mood is a little black book for college eating."
-Danielle G
GOAL #1
Create an active and aware audience for Food for Your Mood
GOAL #2
Maintain four social media platforms to interact with audience
GOAL #3
Provide multiple, useful resources for readers regarding foods and moods
Goals Met
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Food for Your Mood created an active audience within the first few months of its launch that became aware of the effects that food can have on one's mood. This was done through the plethora of informative blog posts and links to external sites that educated the audience on each mood and food associated with that mood. Plenty of resources were provided, which was another big goal that we hoped to meet. Each social media account was maintained consistently the past few months in order to keep the audience interested and engaged with out site. Lastly, each of Food for Your Mood's social media accounts gained a minimum of 50 followers, except for the Twitter account. We feel as though college students are using Twitter less and less, which is why we think that was not our most popular social media platform. However, we did have a couple celebrity engagements on our Twitter account.
TOP FIVE TRENDIEST FOODS OF 2016
"I loved learning about the effects mood can have on my own cravings."
- Deanna
"Food for Your Mood allowed me to share my love of food and make a difference."
- Christie
"I love sharing my passion for food with our readers." - Sophia
"Being able to help college students learn about different foods that I also love was very rewarding."
- Kelsey
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Foodie Moodie
FOOD 4 MOOD VIDEO
BAGELS WITH CREAM CHEESE OR BUTTER?
DO YOU FOLD YOUR PIZZA?
PORK ROLL OR TAYLOR HAM?
SUB, HOAGIE, OR HERO?